Leeds agency Wolfstar has been appointed by The Royal Mint as the lead creative agency for its ‘Quintessentially British’ A to Z Great British Coin Hunt.
Wolfstar’s creative division, headed up by Caroline Ing, was appointed by The Royal Mint in 2017 to deliver the branding and creative assets for the campaign.
The deliverables included the creation and design of the Quintessentially British A to Z campaign logo and icons, bespoke coin packaging, the official campaign collector album and supporting graphics and animated video.
Wolfstar was also tasked with designing the new Quintessentially British A to Z website and to illustrate and produce the official campaign video.
Ing said: “We are incredibly excited to have been so involved in such a prestigious campaign. From the moment The Royal Mint selected us as their creative agency we just couldn’t wait to start and have been thrilled to see it all come together for the launch.
“It has definitely been a personal career highlight, I’m extremely proud of the outcome and hope that our designs will inspire the nation to check their change for the new 10p coins and join the Great British Coin Hunt!”
The Royal Mint’s Assistant Head of Marketing, Rachael Marking added: “The Great British Coin Hunt 10p launch is a brand-new concept for The Royal Mint, aimed at inspiring the British public to engage further with their change. The contribution from the Wolfstar team added colour to the campaign, and really helped bring it to life for our audience.”
Wolfstar’s client list includes Portmeirion, KPMG and Husqvarna and recent addition Wax Lyrical.
