The AIDA marketing model – which traces the customer journey through Awareness, Interest, Desire and Action – has been around for almost 100 years.
But at a virtual roundtable to be held in partnership with Prolific North next month, Leeds agency Boutique will argue that it is now very much past its sell-by date.
In the provocatively titled F*** The Funnel, to be held virtually at 10am on Wednesday November 3rd, Boutique will suggest that the best-known marketing model is no longer relevant.
In reality, they say, it no longer represents the buying process and lacks an appreciation of two key elements: the emotional buying process and the real impact of ‘top of the funnel’ advertising, assimilation.
