Social entertainment business and viral publisher LADbible Group has announced the launch of Betches UK – an iconic multi-platform entertainment brand for millennial and Gen Z women.
Betches UK will bring Betches’ distinctive voice to British audiences across TikTok and Instagram, expanding on the brand’s status as a leading cultural conversation driver in the US on social media.
An extension of the US-based Betches brand – which boasts millions of followers, and which LADbible acquired for $54m in 2023 – the UK launch represents a strategic move to localise and amplify the brand’s voice through a British lens, creating a large-scale humour brand for women in the UK.
With a dedicated editorial and social team based in the UK, Betches UK will deliver daily content that reflects the real lives, conversations, and humour of British women – from entertainment and pop culture trends to women’s interests and issues, comedy, travel and much more.
Founded in the US by women, for women, Betches has dominated women’s media for over 14 years stateside. Since the 2023 acquisition, Betches has expanded its offering to a full-scale entertainment platform, spanning a full suite of video, editorial, podcast, newsletter, live events, brand partnerships and social content rooted in humour and tailored for every platform – and now reaching one in two women in the US.
READ MORE: One year on, Co-op Live lands Highly Commended Greener Arena certification
This expansion underlines LADbible Group’s continued investment in community-driven storytelling and its commitment to building brands that speak authentically to its diverse global audience of over 520m followers.
The UK launch also creates an opportunity for advertisers and partners to engage with a highly sought-after demographic of millennial and Gen Z women through content that resonates culturally and speaks to them authentically.
Solly Solomou, CEO and founder of LADbible Group said: “Betches has built a powerful cultural presence in the U.S., disrupting internet culture for over a decade and resonating with a new generation of women. Bringing it to the UK reflects our ambition as an entertainment powerhouse to grow distinctive, community-led brands with global relevance in an authentic way. We’re confident it will become a go-to destination for empowering and entertaining British women.”
Aleen Dreksler, CEO and co-founder of Betches added: “Expanding Betches to the UK speaks to our goal of being an international brand and global entertainment leader in content for women. We already have so many UK fans and with the support of LBG, we are thrilled to now bring the Betches brand directly to British women as authentically as possible while building new exciting global partnerships.”
