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Watch: Manchester City Council unveils new Christmas advert that will “tug at your heart strings”


Manchester City Council has unveiled its Christmas advert which it hopes will once again “tug at your heart strings”.

Manchester agency Flow Creative won a competitive brief to work alongside the council’s in-house design studio, MFour, on the brief, with support from sound design studio Gas Music.

The 2min 20sec video, which has been influenced by Scandinavian folk art, follows a young girl called Maya whose only wish at Christmas is to find new friends.

The animated film, called Come Together for Christmas, includes familiar Manchester scenes including the skyline, St Peter’s Square Metrolink stop and the Christmas Markets.

It’s become a tradition for the council to join retailers in producing a Christmas video, with its 2017 ad racking up millions of views online and becoming something of a viral hit.

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Watch this year’s Christmas video from Manchester City Council

Councillor Pat Karney, Manchester’s Christmas spokesman, said: “We know people now wait to see our Christmas animation every year. It’s become a brilliant tradition and it means the festive season can officially begin in Manchester.

“The year’s film will tug at your heart strings, much in the way our previous animations have. We can’t wait for you to see the video. We’ll know you’ll love it.”

Karl Doran, creative director of Flow Creative, added: “The whole team was really excited to have the opportunity to create such an iconic film for the city of Manchester.

“We developed a narrative that epitomises Manchester’s welcoming and inclusive nature, that felt contemporary but infused with Christmas magic.

“The look and feel, based on traditional Scandinavian folk art, was adapted from MFour’s campaign artwork, and is a fresh approach for this year’s commercial.” 

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