A dog singing Gary Barlow is the star of a new TV, radio and digital campaign for GO Outdoors, created by driven.
The campaign marks the launch of a new brand direction for the JD Sports-owned outdoors goods retailer.
It launches with a 60” TV commercial featuring a family and their pet dog. To his owner’s amazement, Beagle/Jack Russell cross Charlie sings Gary Barlow’s “Let me go” to encourage them all to go outside.
He proceeds to lead the way as they have an amazing time together cycling, walking, camping, BBQing and swimming in the great outdoors.