Vernon Building Society has appointed Big Bang PR to handle the media relations for its 100th anniversary and the launch of a new charitable foundation.
Big Bang PR won the brief for the Stockport mutual, following a competitive pitch process. It will take responsibility for creating campaigns and ongoing press office activity.
“It was important to us that we worked with local PRs who appreciated what the Vernon means to the region and also that the people we met in the pitch would be those we’d continue working with. We got this and more with Big Bang,” said Vernon Building Society’s Head of Marketing, Brand and Product, Tanasè Rivers.
The organisation is also setting up the Vernon Charitable Foundation, to support local charities in Greater Manchester and Cheshire.
“As an adopted Stopfordian, it’s pretty special to be working with such a well-respected institution in the region. When we speak to the media, many people already know and have a relationship with Vernon Building Society,” added Samanthan Jones, Managing Director at Big Bang PR.
“It’s a big year for the Vernon and it’s our role to ensure members, employees and the wider community are aware of the centenary and the pivotal role the Vernon has played in making Stockport the brilliant place it is today. Such is the pull of the Vernon that one national business editor jumped on a train last week to visit Vernon’s HQ in person to talk to the CEO and the Society’s members. The Vernon is bucking the trend over high street closures and this is a really important story.”
Big Bang PR was founded in March 2021.
