Liverpool’s Velstar has made its second acquisition in 18 months with WeTeachCRO.
Velstar told Prolific North that they can’t disclose the purchase value.
According to Companies House, WeTeachCRO is the trading name of MattScaysbrookDigital Ltd in Surrey. Its most recent micro company accounts to year ended March 31st 2023, showed its current assets were worth £51k, down from £81k the previous year.
Velstar explained that by adding a conversion rate optimisation (CRO) specialist, it would bolster its capabilities to offer a full suite of CRO services as well as adding WeTeachCRO’s clients, including Nando’s, Twinings, GoDaddy and Big Issue.
“Matt and his team have built a strong business that aligns with Velstar’s long term goals, allowing us to expand our services to new and existing clients,” said Graham Withe, Managing Director, Marketing, at Velstar.
“This acquisition will see WeTeachCRO’s staff remain with Velstar, sitting under the marketing division, expanding our services beyond PPC, SEO, social, affiliate and email marketing, reinforcing our commitment to being a ‘partner in commerce’, building, growing and scaling brands of all sizes.”
WeTeachCRO’s Founder and Director of Optimisation, Matt Scaysbrook, added:
“Joining forces with Velstar is a testament to our shared vision and commitment to excellence.
“Following substantial interest, and a number of offers, Velstar was the best fit to embark on a new era of innovation and growth, fueled by the collective strength of both agencies, delivering exceptional value.”
In 2022, Velstar acquired We Influence.
