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Velcro hooks in Manchester’s One for national ad campaign


One has created a national campaign for Stayhold Boot Organisers, a product powered by Velcro Brand technology.

Velcro Brand appointed One following a competitive pitch and tasked the Manchester-based agency with creating a consumer brand campaign to raise awareness and drive sales for the range of car boot organisers.

The campaign, aimed at a target market of car lovers, families, home DIYers, gardeners and pet owners, comprises a national consumer press campaign, 30-second online advert, and point of sale for Tesco and Homebase.

One’s creative featured in consumer titles including Radio Times, Top Gear Magazine, the Daily Express and Guardian Weekend Magazine this month and last. The video content will be rolled-out across social media and digital channels.

Jon Hartley, digital marketing manager, EMEA at Velcro Companies, said: “Trial sales of Stayhold Boot Organisers exceeded expectations so we wanted to develop a dedicated campaign to support further growth of the product.

“We needed a creative agency that would help us to drive sales in order to secure further distribution and One really impressed us with some great executions and creative flair.”

Will English, client services director at One, added: “Stayhold is a fantastic product and really got our collective creative juices flowing. We wanted to deliver a campaign that explains what the product is in a memorable and effective way to the Stayhold target audience. It’s a simple but very effective product that solves an every day problem that car drivers face.”

One’s client roster includes Hoover, Taylor Wimpey, United Utilities and York Racecourse.

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