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Truth Creative behind full rebrand of Newcastle tech group


Manchester’s Truth Creative is behind the brand identity for North East tech group, Cybit.

Previously operating under the holding company, Pixel Group, Newcastle-based Cybit was formed through Perfect Image’s acquisition of Technique and Cyphra.

Truth’s role was to enable the newly formed group to incorporate its three legacy businesses within a unified branding structure

The rebrand will support Cybit in becoming a UK-wide security, cloud, and data-focused Managed Services Provider.

“We required a rebrand which reflected our three founding businesses’ rich history and bold future ambitions,” explained Emma Markey, Group Marketing Director at Cybit.

Cybit provides IT solutions across cloud migration, IT infrastructure, managed services, data analytics and cybersecurity.

“Supporting Cybit in building on its success to date has been a real privilege for the team at Truth,” added Jo Scott, Co-founder of Truth Creative.

“They are now well equipped to continue their growth journey in a way which will be clear to multiple stakeholders.” 

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