Toolstation has appointed Manchester-based agency Vagabond Digital to manage its organic social following a successful pitch.
The retailer, which has more than 550 stores nationwide, is one of Britain’s fastest growing suppliers of tools, hardware and building materials. It is looking to build on its position as a go-to destination for trade professionals and DIYers.
Vagabond will work alongside TBWA through joint venture CHORUS\MCR, which combines brand and social expertise. The agency will deliver creative social content to maximise reach and drive commercial success, complementing TBWA’s creative strategy.
Founded in 2020 by Tom-James Lee, Vagabond has grown rapidly to a 33-strong team at its Manchester HQ. Its client list includes REFY, Mazuma and Fragrance Direct, with Toolstation becoming the latest household retail brand to join.
Tom-James Lee, CEO of Vagabond Digital, said: “I couldn’t be prouder of the team for their hard work in helping to win this hero client and onboarding them quickly. Toolstation has become the go-to destination for both tradesmen and diyers when they’re tackling a new project around the home, quickly scaling to have a vast nationwide footprint. We’re excited to be part of their next growth journey as we help the brand reach new audiences through their social channels. We’re also delighted to extend our working relationship with TBWA and Chorus and look forward to seeing how this venture continues to complement both agencies’ skill sets.”
Greg Richardson, Head of Marketing for Toolstation, added: “Vagabond’s creative approach, social knowledge and experience made them the perfect agency partner to grow our social community, helping create an engaged audience and driving brand loyalty through creative content. From initial concepts to day-to-day implementation, the team has been on-hand to answer questions and deliver results and we couldn’t be more impressed with the way things are going.”
