Property lender, Together, has launched a new advertising campaign to mark its 50th anniversary.
The “Opening The Doors since 1974” campaign will feature the Cheshire firm’s first television ad, to target commercial and personal finance customers.
Devised by Liverpool brand agency Continuous, it features a selection of characters as they embark upon their property journey, from a family moving into their next home, to a couple enjoying the results of a major building project, and a portfolio landlord securing a “fixer-upper” at auction.
The 30second ad will air on Channel 4 On Demand, Sky Adsmart TV as well as, Sky Digital and PropertyTV. It will also feature as 15 second cut downs.
This will be supported by print and digital media on property sites and paid social media.
“As Together celebrates its 50th year in business it seems opportune to elevate the awareness of our brand amongst a commercial and personal finance base,” said Together’s Chief Commercial Officer, Ryan Etchells.
“Our heritage demonstrates that we are a trusted partner and have used our expertise and strong relationship based approach to lending to help thousands of people settle down and scale up. It’s now time for us to shout more loudly about our common sense approach to lending which has been helping our customers realise their property ambitions for five decades.”
The filming was done at 2 locations in London over 2 days and was directed by Steve Conchie, Creative Director at Continuous.
“This campaign was an opportunity to demonstrate the impact of Together’s products. And how, as a trusted and experienced lender, they make opportunities happen for both commercial and personal customers,” added Stephen Ardern, Managing Director of Continuous.
The campaign launches on February 5th.
