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TikTok star Sophiena launches podcast with Audio Always


TikTok star Sophiena, best known by her handle as @sophiena_official, is launching a new podcast with MediaCityUK-based Audio Always.

The online star is known for giving total access to her young family, alongside DIY hacks, air fryer recipes and her outfits of the day on the video sharing app and has amassed 125 million likes and 2.5 million followers in the process.

She’s now launching the Secret Mum Club podcast as a place for all Mums to share all their secrets. From the silly to the serious, this is a totally anonymous place for parents to get things off their chest.

Joining Sophiena will be her Secret Queen co-host Emma Jones, who will be keeping Soph on her toes and revealing the stories listeners submit. Emma’s known to audiences across the UK as she reads the news every weekday morning on The Dave Berry Breakfast Show on Absolute Radio.

Soph said: “I love connecting to mums across the globe, and now I have a safe space to share even more. This is going to be a judgement-free zone, and I can’t wait for everyone to hear it. I’ve had an amazing time over the last few years on TikTok and Instagram, now having my own podcast feels like a whole new exciting adventure.”

Secret Mum Club with Sophiena will join the Audio Always Originals network alongside podcasts including Help I Sexted My Boss with Jordan North and William Hanson, The Moon Under Water with John Robins and the freshly launched Worst Case Scenario with Abi Clarke and Julia Stenton. The podcast is also available for commercial opportunities via Acast.

Paul Fernley, head of partnerships and marketing at Audio Always, said: “We’ve followed Soph from afar for the last few years and have viewed her as a breakout star on TikTok. We’ve loved working with Soph and her team on the new format, and can’t wait for existing and new fans to hear it.”

Secret Mum Club with Sophiena is available now via all major podcasting platforms worldwide. New episodes release weekly on Monday.

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