Ingenuity, the complete commerce division of THG plc, has signed a deal with beauty leader L’Oréal to manage the Direct-To-Consumer (DTC) activities for two of its luxury division brands in North America.
The agreement will leverage Ingenuity’s complete commerce solution of Technology, Operations and Marketing to power Direct-To-Consumer growth of L’Oréal brands Shu Uemura Art of Beauty in the USA and Canada, and Biotherm in the USA. L’Oréal will benefit from core platform features built for the beauty consumer including sampling, loyalty and subscriptions. The rollout is expected to complete in 2023.
Vivek Ganotra, CEO of Ingenuity said: “We are excited to announce our collaboration with L’Oréal’s Luxe Division. Ingenuity’s mission is to provide a simplified solution to help brands deliver their online ambitions in an accelerated and cost-effective way. Ingenuity’s complete commerce solution, which includes cutting-edge ecommerce technology, efficient operational abilities, and effective marketing solutions, stands as a genuinely unique offering.”
Annie Gregoire, GM of L’Oréal International Distribution in North America added: “L’Oréal International Distribution’s mission is to build brands in the North America zone in an agile and efficient way, leveraging the expertise and manpower of external partners to amplify the acceleration of our portfolio’s brands. This partnership with Ingenuity is the perfect example of that mission coming to life within a DTC environment as we will be benefiting from their fully integrated services and their personalised, consumer-centric e-commerce expertise.”
