TBWA\MCR has worked alongside Alton Towers Resort to bring the haunting tale of The Curse at Alton Manor, the Resort’s brand new ride-through haunted house, to (after)life.
It all started with a countdown on social media, introducing Emily and her warped game of hide and seek. Next came an OOH campaign, including lenticular bus ads, where Emily suddenly points at passers-by as the bus moves along. These are currently running around cities such as Manchester, Leeds, Liverpool and Sheffield.
