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Sugar PR shows a lot of bottle for latest campaign

Morton Dairies

Sugar PR has been appointed to help promote a new campaign to encourage people to sign up to glass bottle milk deliveries in Liverpool, Chester and on the Wirral.

#PintsForThePlanet has been launched by Mortons Dairies, the largest dairy business in the North West, and draws attention to the environmental benefits of milk in glass bottles.

Mortons Dairies is headquartered in Maghull on Merseyside and has delivered milk in glass bottles for nearly 100 years.

The campaign was launched by the Sugar PR team on BBC North West Tonight and featured staff, customers and milkmen from Mortons Dairies discussing the benefits of buying milk in glass bottles. 

Julian Harrison, joint managing of Mortons Dairies, said: “Our new Pints for the Planet campaign gives local people, particularly those who have never had a milkman before, the chance to try a free pint of our fresh milk in a bid to switch then from plastic to glass. 

“Our glass bottles are environmentally-friendly and can be re-used up to thirty times. As well as the milk coming from local red tractor accredited farms in the region, we also make deliveries on our electric milk floats so the positive environmental impact is significant.

“We feel it is important to get the message out there through PR, social media, word-of-mouth and creative marketing campaigns. Our key message is that people can play a small but significant role in saving the planet….one pint at time.”

Pete Davies, managing director of Sugar PR, added: “We are delighted to have been selected to communicate this positive campaign in the media to the wider public. The campaign has really captured the imagination of people as they seek to reduce the amount of plastic they consume.

“Mortons Dairies has an incredible reputation in the region and we are enjoying working with the team as we continue to drive awareness. The campaign is already evolving and we expect it to be a major talking point in the region as we roll it out in different ways in the media.”


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