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Strictly theme for Freemans biggest ever multichannel campaign


Freemans has revealed a host of Strictly Come Dancing stars will front its new Christmas campaign.

The Yorkshire-based online departartment store has enlisted Flavia Cacace, Erin Boag, Ola Jordan, AJ and Curtis Pritchard to take part in its biggest ever multichannel campaign.

“We know from our research that the whole country is looking forward to a very different Christmas this year and what better way to celebrate than the chance to glam up, get together with friends and family, around a festive table and celebrate the joy of Christmas 2021,” said Richard Cristofoli, Chief Customer Officer, Freemans.

“We wanted to showcase the breadth of our gift offer at Freemans with a celebratory, upbeat campaign led by a host of incredibly talented, well-known dancers who take us on a journey that highlights what we are all about this Christmas.”  

Freemans again decided not to use an agency for the campaigns, instead briefing independent creative directors, who were supported by in-house marketing and creative teams.

Find The Joy will launch across all channels on November 6th during ITV’s Moneyball.

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