AJ Products UK, the British arm of Swedish workplace furniture supplier AJ Products, has appointed growth marketing agency Space & Time to look after its digital activity.
This marks a new direction for the full-service supplier, potentially opening up new opportunities for growth and development in the market.
Space & Time will focus on digital expansion and CRM, leveraging ecommerce across multiple platforms. These advanced tech capabilities will also ensure that AJ Products UK’s future requirements are fulfilled as it expands operations to accommodate new growth.
AJ Products is recognised for its blend of eco-friendly products, in-house manufacturing and smart, design-led solutions and operates across 20 markets globally.
The UK market presents a high priority growth opportunity for the group and requires focus and expertise within the market. Appointing an agency with a proven track record in media and tech solutions beyond customer acquisition, also spanning purchase and customer retention and advocacy, is an essential development for AJ Products.
Andy Griffiths, associate director at Space & Time, said: “We’re hugely excited to have been selected to bring AJ Products’ well-deserved position as the market leader to bear in the UK market. As business needs continue to change it’s a great time to leverage opportunities for them and deliver growth. The whole team can’t wait to get started.”
Helen Beebe, UK MD, added “This dedicated UK marketing focus is a very important and exciting part of our growth plans and allows us to strengthen our brand position and to expand within the UK. We are delighted to have partnered with Space & Time on this initiative.”
