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Sosandar announces Sainsbury’s partnership


Cheshire’s Sosandar has bucked the recent trend for Northern online fashion retailers by reporting some good news – the company has landed its first in-store presence through a deal with Sainsbury’s.

A selected range of Sosandar’s best-selling styles and accessories will initially be sold via the supermarket’s website before being rolled out to Sainsbury’s stores later this year.

Sosandar said the partnership will enable it to truly become an omnichannel retailer and will help raise brand awareness across its target demographic.

The partnership follows on from Sosandar reporting a profitable six-months in December following a 72 per cent uptick in revenues.

The brand already sells online via third-parties including John Lewis, Marks and Spencer, Next, The Very Group and JD Williams.

Co-chief executives Ali Hall and Julie Lavington said: “We are delighted to secure a new partnership with another renowned British retailer, Sainsbury’s, to sell our womenswear collections.

“To be one of Sainsbury’s key fashion partners is an incredibly proud moment for us. In line with our objective to provide our large but underserved demographic with more opportunities to purchase our unique and diverse products, this elevates our strategy from pureplay to an omnichannel brand.

“We believe that being an omnichannel business enhances our brand equity, will accelerate growth in our market share and brand awareness, whilst also providing us with a wider breadth of quality potential partners internationally.”

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