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Sky to open first bricks and mortar store in Liverpool next week


Sky has announced plans to open its first retail store in Liverpool next week before expanding “across the UK” in the years to come.

The media and entertainment firm was unable to say how many stores it aimed to open, or how many jobs might be created, but it did say the focus would be on customer experience.

The shops will offer Sky’s pay TV, mobile and broadband products under one roof and prove a “departure” from traditional stores, with interactive experiences and a social hub.

The company said a tie-up with technology repair chain iSmash would also offer professional repair and support services for smart devices.

An expansion to bricks and mortar stores is rare, as most retailers have been prioritising investment in online services in recent yearsStephen van Rooyen, Sky’s chief executive for the UK and Europe, said: “Our new Sky shops are a great way for us to showcase the amazing benefits and customer service we have to offer new and existing customers.

“We’re proud to see our shops opening at a challenging time for the UK high street, and alongside our partners at iSmash, we’ll bring service, innovation and convenience all in one place, under one roof, at a time when keeping people connected has never been more important.”

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