Cheshire-based B2B PR and marketing agency Skout has appointed Laaraib Khan, formerly of the Social agency, as account executive with particular focus on the built environment division.
Before carving her career in PR, Khan interned at social media marketing company Shoo Social Media and wrote content for various music publications whilst studying at Leeds Beckett University. After graduating, she then spent one year at Social supporting a wide range of clients with media relations, social media, and content writing.
Khan said: “It’s great to be joining the Skout team at a time when they’re expanding their built environment division. Skout’s growing, diverse portfolio of clients means I can develop my knowledge and experience in other industries too, such as HR and Diversity and Inclusion. As PR is a rapidly changing industry, I’m excited to be part of a business that is both adaptative and proactive in its approach towards employees and clients.”
Skout’s offers a range of services to its built environment clients including PR strategy and measurement, media relations, crisis planning, social media management, and content creation.
Managing director Rob Skinner added: “At Skout we endeavour to help businesses build brilliant relationships and we are always looking for people that complement our values. Laaraib, with her previous agency experience, will help us create meaningful stories for our clients and play a key role in engaging audiences in the UK and further afield.”
Now in its thirteenth year, Skout boasts a portfolio of long-standing clients alongside new wins, specialising in industries including B2B technology, whitegoods manufacturing, healthcare, hospitality, HR, marketing, construction, and financial services.
