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Senior trio bolster BDB’s leadership team


BDB has added three senior staff to its leadership team following the recent appointment of Matt Smith as managing director.

Dr Catherine Butcher, life sciences and health director, originally joined the Altrincham-based agency in 2007 as an account director. She also heads up BDB Asia in Singapore.

Sally Martin has been appointed BDB’s client services director, joining from Tangerine where was was a senior account director and head of corporate and professional services practice.

She previously worked as a vice president at Bliss PR in New York, where she was also head of crisis communications, and at Weber Shandwick in London.

And multi-award-winning Jon Hallowell joins BDB as creative and brand strategy director from Marketecture.

MD Matt Smith said: “The calibre of our new leadership team is second to none. BDB has an unrivalled reputation in b2b marketing, and our new senior structure will ensure we remain the go-to agency for marketing for the world’s most admired businesses and brands.

“As we enter an ambitious new growth phase, I am confident that we will continue to deliver on our client service promise by attracting and retaining the best talent in the industry.”

Pictured (l-r): Matt Smith, Catherine Butcher, Sally Martin and Jon Hallowell

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