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SALT appoints new operations manager

0b3fa8dd-3eec-47e0-8e35-9b61817341dalarge has appointed Pete Watson-Wailes in a brand new role as operations manager.

Watson-Wailes will be the company’s first operations manager — a new leadership role created thanks to continued growth at the SEO agency. He will oversee the broader organization of SALT, helping to maintain and grow company activities.

Watson-Wailes joins SALT after 18 years in the SEO industry, having previously run technical operations at Builtvisible and Strategy Digital. Alongside his operational duties, he has also consulted for Accor, Arrow, Google, Red Bull, and others.

He said: “ has been a pioneer in the field of technical SEO, and its success is a testament to the quality of its work. I’m delighted and proud to be joining to help the founders deliver on their vision for the agency and work alongside a fantastic team of talent on the next stage of its journey.”

Reza Moaiandin, co-founder and director of, added: “Pete complements’s vision with his experienced background of excellence, intelligence, and tactical decision-making, which will allow to leverage further opportunities and gain momentum during these uncertain times. The future is bright for, and we are incredibly excited to welcome Pete to our team.”

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