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Royal British Legion makes debut media and creative agency appointment

National veterans’ charity Royal British Legion Industries (RBLI) has confirmed its first official media and creative agency appointment in the form of GO! Network Member, Story Group.

The agency, which pitched in two separate processes through The GO! Network, will now be working with the charity to support its individual giving programme on both media buying and creative campaigns.

Marcus Jones, head of marketing & brand at RBLI, said: “The agencies selected to pitch to us were clearly all chosen with good reason and the quality was high. However, the connection we immediately had with Story Group was clear, and they understood our challenges very quickly. Their enthusiasm for what we do and the rapport they visibly had within their own team was notable too.”

Director of fundraising & marketing Louise Gibson added: “GO! introduced us to agencies we weren’t aware of. Having run the process to select agencies before, the idea of someone doing the legwork for us was a huge draw.”

Initially running two pitches in parallel, Story Group’s participation in both ultimately led to a blended appointment.

Gibson explained: “The calibre of the agencies far exceeded my expectations. Meeting them was such a good experience for us, and I was impressed by the effort they invested in their presentations. For Story, it was a combination of their enthusiasm, their reflections on the challenges we face and the solutions they offered.”

Dan Burman, CEO of Story Group added: “We’re really excited to be working with such a fabulous charity brand. RBLI does some amazing work and we’re thrilled to be able to support their growth plans.

“GO! provided an exceptional briefing process, with clear communications throughout, and the right insights when needed, in a way that allowed us to focus on building a fantastic connection with the RBLI team.”

The teams will be working together effective immediately, with initial projects underway through to 2024.

The GO! Network is a cost-free agency search process for in-house marketing leaders across all sectors.

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