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Ride the Lightning and Water Creative develop second LOOKFANTASTIC campaign

Manchester post-production company Ride the Lightning (RTL) has collaborated with Water Creative to develop a dynamic Q1 campaign for LOOKFANTASTIC.

This marks RTL’s second campaign for the beauty and skincare brand, following a previous Christmas campaign, and a second collaboration with Water Creative.

The campaign features an extensive range of content, including video-on-demand (VOD) and social media assets. RTL spearheaded all post-production efforts for the project, ensuring seamless delivery.

RTL’s Polly Ward said: “The decision to enlist the same team underscores the dedication and talent of all the creatives involved. We’re delighted with the outcome of the project and proud of the hard work invested by everyone.”

RTL, a post-production collective with a primary focus on creating content for major brands, was formed in late 2023, and has already delivered content for a diverse range of clients, including New Balance, Expedia, Channel 4.0, Sports Direct, and a documentary piece for Manchester City.

Ride the Lightning’s rapidly expanding list of credits underscores its commitment to creating and delivering standout content for brands. Despite its status as a relative newcomer on the Manchester post-production scene, Manor Street Factory-based RTL is led by seasoned industry experts Polly Ward, founder and creative director of We Are the Allies, and Daniel Nickson, an experienced editor who has served stints at New York’s Complex, Sony Music Entertainment and Cheetham Bell.

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