Leeds-based customer data and intelligence agency ResearchBods has appointed Frances Revel as Head of Media Research.
Revel has worked in insight roles at MediaCom and OMD UK and most recently at the7stars, where she held the position of Insight Team Lead.
As Head of Media Research, she will work directly with key media clients and support the business in developing and rolling out ResearchBods media solutions offering. Revel will report into Emily Rutter, Head of Client Services, who joined from an integrated marketing background in 2019.
Robin Hilton, co-founder & Director at ResearchBods, said: “We’re finding that our clients are requiring us to provide wider skill sets outside the traditional market research talent pool.
“The position of Head of Media Research is a new role within ResearchBods and reflects our increasing focus on this area. Frances’ experience and knowledge will help us to improve our offering to existing clients, as well as use make use of emerging technologies and methods to provide new solutions across the business.”
ResearchBods works with clients including ITV, The Telegraph Group, and DMG providing branded insight communities, as well as working with agencies and brands on campaign effectiveness and other media evaluation work.
