Refresh PR has picked up a contract from health brand Arbonne following a three-way competitive pitch.
The Manchester agency will run a national press office complemented by events and stunts to raise awareness of the brand’s product offering, as well as its business model, which is based on direct marketing via a network of consultants.
The company currently has over a million consultants worldwide and offers products ranging from cosmetics, haircare and skincare through to nutrition and sun protection.
Kelly Lloyd-Sanderson, Arbonne’s senior marketing manager, said: “Refresh PR presented its ideas with creative flair and enthusiasm, impressing us with its presentation style and ideas as well as its understanding of our business vision. We’re looking forward to seeing these plans materialise into what will be an exciting 2014 for Arbonne.”
Refresh has recently won other new business from Weight Watchers.
Account director Sophie Smith added: “Working with Arbonne is a fantastic opportunity for us and an excellent start to our year. The team and I are excited to get to work on a range of activities, including a number of key product launches, to raise awareness of the brand via national, consumer and business press.”