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Rapper and YouTuber KSI signs content syndication deal with Manchester’s Kyma

KSI video still, YouTube

YouTuber, boxer, rapper and video game influencer KSI has signed with Manchester agency Kyma Media on a multi-year content syndication partnership.

Watford-born KSI, real name Olajide Olayinka Williams “JJ” Olatunji, is a member of UK YouTube collective The Sidemen, although he initially rose to fame posting gaming commentary videos of the popular FIFA football games on his YouTube channel, which was first registered in 2009.

He has since diversified to include vlogging and comedy videos, and currently boasts 40m subscribers across his two main channels, while The Sidemen add a further 16m. KSI’s debut studio album, 2020’s Dissimulation, debuted at number 2 on the UK Albums Chart. His second studio album, All Over The Place, debuted at number 1.

Announcing the news on LinkedIn, Kyma MD Hannah Anderson said: “So excited to announce that KSI has signed with Kyma on a several year content syndication partnership.

“We set out last year with the goal to help the biggest creators in the world evolve their presence and monetise their content across all social media platforms and now we’re doing just that with the biggest creator in the country.

Since working with JJ, we have: Grown his Snapchat Discover to a quarter of a million subscribers. Increased his Facebook engagement by 85% in the first 3 months.

And we’re only just getting started.”

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