The South Wirral Standard will rebrand to the Ellesmere Port & Neston Standard from this week.
The Newsquest-owned title is the only publication dedicated to the wider Ellesmere Port and Neston borough following the recent closure of Trinity Mirror’s Ellesmere Port Pioneer.
Free distribution of the title will increase to more than 26,800 copies, with further investment in both letterbox and free pick up distribution.
Nick Fellows, Managing Director of Newsquest North West and North Wales, said: “This is a sensible repositioning of brand and distribution investment, whilst ensuring the people of Ellesmere and Neston continue to retain a local news offering.
“Our combined audience offering across Ellesmere Port, Chester and Wirral markets presents advertisers with a fantastic reach potential, in both print and online form.”
The title has been positioned alongside sister Wirral Globe and Chester and District Standard titles.
