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Proptech and camera specialist to launch new AI property description tool

Giraffe360/YouTube

Manchester proptech startup Giraffe360 will launch a new AI feature that “equips real estate professionals with automated, sales-driven property descriptions” as part of its big tech reveal event this Friday (June 30).

The AI tool can be used in property listings and other marketing channels and “allows agents and realtors to effortlessly describe properties in a way that captivates customers and incentivises the purchase of more homes.”

The automated tool generates clear and compelling descriptions of properties using a GPT neural network. Insights, such as area information, floor plans, and detected furniture arrangements, are automatically gathered from 3D camera scans. It also allows detailed information about the surrounding areas, such as hospitals, schools, and local attractions.

Giraffe360 users have the power to enhance these descriptions by adding extra details and selecting the language style, in accordance with its end use. Users can then bring descriptions to life by automatically generating an audio narration, providing the perfect voiceover for promotional videos and listings.

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Giraffe360’s AI property description tool


Giraffe360 CEO, Mikus Opelts, said: ‘This advanced machine-learning system prioritises convenience, simplicity, and speed, enabling our users to effortlessly achieve captivating property descriptions. Simply press ‘Scan’ on the camera and receive the perfect description, ready for publishing.’

Alongside its new AI camera tool, Giraffe 360 will demonstrate its new NERF technology, which allows real estate professionals to virtually present properties in a more 3D and tactile way.

The technology uses multiple 2D stills and panorama images to calculate a 3D ‘radiance field’ that encodes information, such as realistic lighting and reflections, which regular 3D models cannot easily do. The end result is incredibly realistic, enough to market properties online in a truly unique way.

The online launch event will also be showcasing other Rapid AI features, including Blue Sky Replacement, Room Segmentation, Furniture Detection, Stair Detection, Tracking, Camera Removal, Face Detection, Nadir Infill, Exposure Fusion, Tone Mapping (Colour Correction).

Giraffe360 will also be sharing updates to the Virtual Tour Interface and Camera, such as the new Straightening Preview, Timer, Grid and Angle Adjustment Functionalities.

Founders Fund-backed Giraffe360 creates all-in-one camera technology that simplifies the process of capturing quality real estate content. Last year, the company released its industry-leading GO CAM camera, which aimed to revolutionise the way the property industry advertises homes online. 

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