After more than 14 years, Prolific North can reveal its prestigious Top 50 PR, Integrated and Digital agency rankings will now be made into one flagship industry list, marking a significant evolution in how the North’s agency sectors are recognised.
For years, Prolific North’s individual Top 50 rankings have served as a benchmark for showcasing Northern top-performing agencies across PR, digital, and integrated sectors.
But as agency models continue to evolve, with blurred service lines and diversified offerings, the time has come for a more unified approach.
As of this year, the separate rankings will be brought together under one banner: The Prolific North Top 150 Agencies.
But why? The new consolidated ranking will reflect the reality of today’s market, where agencies are less defined by channel and more by capability, creativity and commercial performance. By introducing a single, flagship list, Prolific North aims to provide a clearer, more competitive and more prestigious benchmark for agencies operating across the North of England.
The decision follows extensive conversations with agency leaders and partners, many that say they operate across multiple disciplines and felt traditional sector silos no longer reflected the modern landscape.
The unified Top 150 list will continue to be data-led and performance-based, maintaining the same transparency and credibility the rankings are known for, compiled by our independent research partners Mustard.
You can check out the full criteria and all the FAQs here.
New specialist sub-sector rankings to launch
That’s not all though as alongside the flagship Top 150 Agencies list, Prolific North will also be introducing a series of focused sub-sector rankings, drawn directly from the main list, to spotlight excellence across specific parts of the market.
The aim is to provide deeper insight into the breadth and diversity of the North’s agency landscape, while ensuring that high-performing businesses receive recognition not only at an overall level, but within the categories that best reflect their model and momentum.
This now means it’s much easier to submit your agency’s information. Mustard will open up submissions for these lists on w/c 20 July but for now, agencies can register their interest for inclusion in the rankings here before Mustard starts compiling the research.
As always, all eligible agencies will be considered for the Top 150 ranking and sub-sector lists, whether they submit their details or not. By initially registering your agency’s information, the team at Mustard will be able to contact you once they start their research and ensure the most up-to-date information is used.
Prolific North is aiming to publish the sub-sector lists across the month of September, leading up to the reveal of the first-ever Top 150 rankings at the end of September.
