The Prolific North Top 50 PR Agencies 2022

Agency, News, Top 50 PR Agencies, Top 50s

by Rachael Hesno
September 15, 2022

Today we publish the Prolific North Top 50 PR Agencies 2022, the 10th running of the region’s benchmark ranking for the public relations industry.

Over the last decade, since our inaugural list in June 2013, the ranking has established a reputation as the go-to guide to the industry, the first port of call for anyone seeking clarity and order for the constantly shifting world of PR.

For each of the 10 years we have partnered with independent research agency Mustard, and we thank them again for the diligence and rigour they have shown in helping to compile this year’s Top 50.

The ranking is compiled over the course of several weeks and is based upon data sourced from the agencies themselves, alongside publicly available data at Companies House. It is anchored on financials along with information on headcount, clients, private background information and more, confidentially shared with our research partner.

Securing a place on the list has never been harder – congratulations to all those who have done so! We will also be hosting a very special PR event on October 6th with an incredible line-up of speakers from the likes of Asda, PRCA and more. Make sure you book your place to join us.

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This year’s ranking

A word about this year’s ranking.

The top 10 has witnessed a considerable amount of jostling for position in recent years, but for the last seven years, Citypress has reigned supreme at the top.

This year, however, we have a new number one. Despite another excellent year for Citypress, a truly astounding period of growth for Tangerine has seen the Manchester-headquartered agency take over at the top for the first time. Well done to them.

It’s worth remembering at this point that this is not a list that aims to find the biggest agency or necessarily the most profitable agency, but it uses instead a carefully considered algorithm – that has remained constant throughout the last few years – that seeks to identify the top agencies in a given year.

As such, a host of factors – including turnover, profit, growth and headcount – are all taken into account in pursuit of the definitive list. Whether or not we achieve that is a matter of opinion, but we are confident that there is no more rigorously compiled leading PR agencies ranking in the country, certainly in relation to the North.

Special mentions

As well as huge congratulations to Tangerine, special mention should also go to some of this year’s standout performers.

Newcastle agency Ramarketing jumps two places to break into the top three, while Manchester’s Brazen has had a real return to form, climbing 13 places to fourth.

Well done also to Yorkshire agencies Prohibition PR and Counter Context, who both rise up into the top 10. High climbers elsewhere on the list include Warrington’s No Brainer, Liverpool’s Active Profile, Huddersfield’s Scriba PR, Harrogate’s Big Bamboo Agency, Crewe’s Scott Partnership, Macclesfield’s Skout PR and Manchester’s Refresh PR.

Join in the conversation on social media using the hashtag #PNTop50