Prolific North has launched a new platform giving brands access to real-time information about their future agency partners.
Brands & Agencies, which has been backed by Twitter Business and open-source content management system Umbraco, is set to slash the amount of time and cost used in the discovery phase for brands, when they’re on the lookout for potential new agency partners.
Free of charge, brands can explore, research and identify agency partners matching their individual requirements.
Agencies will also have the opportunity to see who’s working together on particular briefs, and get a holistic view of the entire industry – to identify gaps in the market and boost their visibility.
“Brands & Agencies is the first such platform of its kind and is a much-needed service in what is the most competitive advertising market in the world,” said Nick Jaspan, founder of Prolific North.