Principles has been appointed by Calbee UK to handle the social media for its healthy snack brand, Harvest Snaps.
It’s an extended brief for Princples, which has been lead agency for Calbee UK’s Seabrook crisps for more than 5 years.
“We’ve been impressed working with the Principles team on our Seabrook brand in recent years, and with such big plans for Harvest Snaps in 2024 it feels like the right time to bring them on board and help make Harvest Snaps a famous everyday brand,” said Calbee Marketing Director, Claire Hooper.
It’s the latest grocery win for the Leeds agency, which also works with PG Tips, Pukka teas and Honey Monster Puffs.
“As a tasty, healthier snacking option for those who don’t want a lecture, we believe Harvest Snaps has a strong proposition that we can have a lot of fun with,” added Nicci Mills, Digital Experience Director at Principles.
“We grow brands on social by creating entertaining and authentic content that’s interesting, funny and relevant enough to be talked about on the bus or at the school gates; something were confident in doing for this brand.”
