Lowry Outlet owner hands corporate brief to Carousel PR

David Prior's picture

Lifestyle Outlets has appointed Carousel to manage its corporate media relations following a three-way pitch.

The 30-strong Manchester agency has been brought in to help the business - which has three sites including the Lowry Outlet in Salford - communicate its success story against the national trend of declining high street lettings and footfall.

Jack Rigby, account director at Carousel, said: “The business is going through major change and has developed a unique proposition which is delivering results with footfall and sales up year-on-year.

"Our response is all about championing that story through tactical hardworking media relations.”

Alison Tennant, chief marketing officer for Lifestyle Outlets, added: “Whilst many other operators are talking closures and decline – we’re in a unique position to be talking about exciting change, new tenants, further investment and increases in sales and footfall.”

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