Lifestyle Outlets has appointed Carousel to manage its corporate media relations following a three-way pitch.
The 30-strong Manchester agency has been brought in to help the business – which has three sites including the Lowry Outlet in Salford – communicate its success story against the national trend of declining high street lettings and footfall.
Jack Rigby, account director at Carousel, said: “The business is going through major change and has developed a unique proposition which is delivering results with footfall and sales up year-on-year.
“Our response is all about championing that story through tactical hardworking media relations.”
Alison Tennant, chief marketing officer for Lifestyle Outlets, added: “Whilst many other operators are talking closures and decline – we’re in a unique position to be talking about exciting change, new tenants, further investment and increases in sales and footfall.”
