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Plan to use the Beatles’ legacy to draw more tourists to Liverpool


Plans are set to be approved next week to use the legacy of the Beatles to drive more tourists to Liverpool.

Liverpool City Council is aiming to improve the Mathew Street around the historic Cavern Club.

A report, which is expected to be approved by Mayor Joe Anderson, would mean the creation of a “Spatial Regeneration Framework” (SRF). Effectively this would give the council more control of buildings in the area – this could include compulsory purchase orders.

It follows the recommendations of a scrutiny panel which said that the city should have an “enhanced and more coordinated Beatles tourism offer with new visitor attractions and information/interpretation points.”

Further recommendations included a public art strategy and way-finding strategy for the Cavern Quarter.

According to recent figures, Liverpool’s Beatles tourism activity was growing at between 5% and 15% a year and supported more than 2,300 jobs.

“The fact is we have a good Beatles tourism offer but it’s not at the level it could and should be – one that has a world class wow factor that reflects the band’s timeless genius and global impact,” stated Joe Anderson.

“A lot of progress has been made in the past decade and this new masterplan will seek to build on that and give us the tools to enhance the 24 hour appeal of the area around The Cavern and Mathew Street.”

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