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Outdoor brand appoints The Strong Agency


Women’s outdoor wear brand, ACAI, has appointed The Strong Agency as its national retained PR agency.

Manchester-based Strong will handle its national trade and consumer PR, with a focus on raising brand awareness, driving online sales and partnership amplification.

“Contrary to the difficulties many businesses unfortunately face at this time, our investment and growth are continuing,” said Joe Bromley, ACAI Co-Founder and Managing Director.

“We’ve ambitious plans and are pleased to work with The Strong Agency to grow our brand awareness.  The agency’s expertise in the retail and outdoor sector combined with its passion for ACAI impressed us from the off.  We’ve no doubt that Strong’s creative and strategic approach, combined with its established network of contacts, will be of significant value to the business.”  

Strong will also work on its content strategy and building a community of women “with a shared love of the outdoors.”

“This is a brilliant appointment for the agency, playing to both our sector strengths and our personal interests,” added The Strong Agency, Founder, Julie Wilson.

“With over 15 years’ retail PR experience we are well placed to contribute to the continued growth and success of ACAI.   The collection is incredibly strong, combining high-end, fashionable shapes with the latest in technological innovation, to achieve a range that delivers on both style and performance.  We couldn’t be more pleased to work together.”

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