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Online retailer Dusk completes creative and media pitch process

Leeds-based online retailer, Dusk, has named its new creative and media marketing agencies, following a competitive pitch process.

Supersonic, the agency set up earlier this year by former IMA-HOME execs will handle the creative account, with a brief to redefine and bring to life its end-to-end brand and creative strategy.

Sian Guest, Head of Brand Marketing at Dusk.com said of Supersonic’s appointment:

“They are a dynamic agency poised to elevate our brand to new heights. Their innovative vision and expertise will fuel our journey towards becoming the number one online retailer for furniture in the UK.”

Don McGrath, Co-Founder/Executive Creative Director at Supersonic added:

“We are super excited to work with Dusk. They are a great business with a really compelling story to tell. And we can’t wait to help them tell it and shake up the home interiors industry.”

EssenceMediacom has been awarded the media account, after winning a multiple stage pitch process against 4 other agencies.

“We are delighted to be working with Dusk.com at this incredibly exciting time,” said Paul Cooper, COO EssenceMediacom North Group.

“They are a hugely ambitious D2C disruptor, and exactly the type of business we love to work with, and with whom we do our best work for. Our aim is to build upon the growth experienced in the last 12 months and accelerate this at scale through innovative cross-channel media solutions that will drive awareness, consideration and sales and we look forward to forming a long-term partnership together.”

The first campaigns are expected to go live in winter 2023.

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