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One iota delivers new app for Ireland’s leading sports retailer

Life Style Sports

Manchester’s One iota has launched a new native mobile app for Ireland’s leading sports retailer, Life Style Sports.

The retailer, which has 51 outlets across the Republic of Ireland and Northern Ireland, was keen to deliver a high-quality shoppable app experience for its customers.

The app “needed to cover the journey from browsing to search and discovery to purchase to after-sales, in addition to offering the best opportunity to utilise dynamic content, enhance the personalisation of the shopping journey for each user and build long-term loyalty,” One iota said.

Gordon Newman, Go To Market Director at Life Style Sports, said, “We’re delighted to be working with One iota on developing this mobile app for our customers.

“Having worked with the team at One iota for several years now, they were the partner of choice for us on this project; particularly given their extensive knowledge of our business, the fast pace of the sportswear market, and the requirements of our digital‐savvy customers.”

Christian Brooks, Director at One iota, added: “As the largest sports retailer in Ireland, it’s fantastic to be working with Life Style Sports to support them in developing their app, and in particular entrusting us with a new approach to native app development.

“Whilst the app provides a seamless shopping journey for their customers, we believe the real value for Life Style Sports will be a technology stack that allows new features and functionality to be delivered quickly to iOS and Android experiences by a single team.

“Building new features for the Life Style Sports app will be crucial to setting them apart from the crowd, leading to improved conversion, higher average order values and increased repeat purchases.”

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