Codorníu Raventos, one of the oldest wineries in the world has appointed One Day Agency.
The Manchester-based advertising and marketing agency won a competitive pitch to promote the Barcelona producer and the 150th anniversary of Cava production.
Founded in 1551, Codorníu Raventos, is the oldest producer of the Spanish traditional sparkling wine.
One Day Agency planned and delivered an out of home campaign across key UK cities, including London to drive sales.
“It’s a privilege to work with such a historic international wine brand as Codorníu on this exciting out-of-home nationwide campaign,” said Elliot Ward, One Day’s OOH lead.
“Through our national and regional partners, we’ve planned an outstanding highly-targeted coverage with a focus on high-frequency eye-level media for DR and large digital formats for brand uplift, plus more in record time. We look forward to sharing some results!”
Jose Angel Osuna, Europe Trade Marketing Manager, added:
“The UK is a very competitive market, so we are grateful to have a local agency like One Day Agency with whom we can develop the Codorniu brand as we have done in other countries to become leaders in the sparkling wine sector.”