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One Agency helps bring Camelot Theme Park back from the (un)dead with Scare City 2023

Scare City

One Agency has begun the marketing drive for sister company One Events’ viral horror experience, Scare City, for 2023.

After last year’s sell-out success for the event, the team are set to continue on an upward trajectory with a push on PR, PPC, social media and more for Scare City, which will again take over the abandoned Camelot Theme Park with a terrifying experience featuring live actors, intricate sets, spooky FX and a setting like no other.

If you visited Scare City last year, you may think you know the drill, but 2023 promises to be bigger, better, and bloodier than ever, with plenty of twisted surprises in store. The event returns with a brand-new, 2km route that will unearth previously unexplored areas of the park, including unknown scare zones and scare mazes to lose yourself in. Do you dare to discover what’s lurking in the shadows?

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Scare City at Camelot
Scare City at Camelot

The experience immerses you in a real-life horror experience and will leave you screaming for more. This is not an event for the faint-hearted, but for the thrill seekers among us. Scare City hosts events throughout October and the beginning of November, including Halloween itself – why not make this year’s spooky season one to remember? Tickets go on sale on March 30 at 11am on the Scare City website – last year’s event sold out faster than the beat of a terrified heart.

Paul Butterworth, Scare City operations director, said: “If you think you know Scare City, think again. We’re back with a bang this year, and our team are already plotting ways to make even the bravest of souls quake in their boots. We’ve taken on board all the feedback from last year and as a result, our route has been completely refreshed, letting us utilise never-seen-before areas of the park. Scare City 2023 is going to be our best yet, and we can’t wait to show you what we’ve come up with!”

Scare City is back for 2023
Scare City is back for 2023

In 2022, One Agency’s PPC team achieved a ROAS of 26.52 on their Google ad campaign, supported by suitably spooky in-house creative and content. Their organic social media output was similarly successful, reaching 1,134,688 impressions on Instagram and 1.4 million views on TikTok influencer content.

Whilst there’s still some way to go until the late September event launch, One Agency has already started to plan and deliver campaigns in the lead-up to the event, starting with the ticket launch this week.

The Scare City Experience has grown from conception in 2020 as a  safe drive-in cinema during the pandemic, into a walk-through attraction that has received coverage across local news and social media.

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