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Not so Old fashioned as The Glenlivet goes digital with blockchain marketplace

Speyside single malt, The Glenlivet, is marking its 200th anniversary by selling a very limited edition collection on blockchain-enabled marketplace, The Whisky Exchange Cabinet.

Chivas Brothers said the The Glenlivet: The Twelve Elements’ collection celebrated the 12 essential elements of the whisky – “from the spiritual to the scientific.”

Each of the one-off 12 bottles in the “ultra-rare” collection will only be available through the online marketplace, ahead of bottling this summer.

The Whisky Exchange Cabinet has been established to help the purchase of rare spirits as a global destination for collectors and connoisseurs. It comes with a transferable digital certificate for reselling, to provide proof of ownership, authenticity and traceability.

Obviously I haven’t the palate, vocabulary or indeed permission to charge Prolific North’s credit card, to provide tasting notes… So here we hand over to The Glenlivet Cask Expert Kevin Balmforth:

“This luxurious whisky showcases the art of balance, where nature and human elements combine to create a liquid of remarkable depth and character.

“This truly exceptional rare expression is a testament to the unique combination of the two hand-selected single malt casks, aged and crafted by a long line of makers presiding over the casks for half a century. As we commemorate 200 years of The Glenlivet, this ultra-rare collection represents a look to the future and offers whisky enthusiasts worldwide a foray into the evolution of luxury investments.”

The 12 essential elements required to create the single malt are: Air, Angel Share, Barley, Cooper, Copper, Distiller, Earth, Fire, Heritage, Time, Water and Wood. 

Each element will be represented through a bespoke AI-created design, all bottles will be unique within the collection.

By the way, they’re priced at €40,000. Plus VAT.

Prolific North is now covering the marketing, media and tech sector in Scotland – for a chat about you can engage with us or to simply find out more about what we do, please contact Rachael Hesno on rachael@prolificnorth.co.uk

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