There’s just a few days left for marketing and creative agencies across the North to take part in a major new study exploring how AI is reshaping the sector.
Our AI Adoption Benchmarking Survey, in partnership with AI consultancy Twisted Loop and independent research agency Mustard, aims to capture how agencies are using AI today, and where they see it heading next.
The survey explores everything from the tools and technologies being adopted, to investment in AI training, recruitment, and strategy. It also looks at how leaders are balancing opportunity with risk, and whether AI is seen as a tactical enabler or a long-term growth driver.
By taking part, you will:
- Be entered into a £150 prize draw (Amazon voucher or charity donation) and a chance to win a place at Prolific North Live worth £190.
- Gain early access to the full benchmarking report, to be released in November.
- Contribute to an independent dataset helping map AI adoption across UK agencies.
The survey takes just 5–10 minutes to complete, and responses will be analysed confidentially by Mustard.
The survey closes on 10th October, so this is the final call for agencies to get involved and have their say.
