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Northcoders launches BGN-rebranded B2B arm

Manchester headquartered Northcoders has created a new brand for its business services division, Counter, with tech consultancy entrepreneur Tom Walton appointed as strategic adviser.

The launch of the rebranded division marks the next stage of development for the B2B arm of the Northcoders Group. Leveraging the talent pools of both Northcoders and Tech Returners, Counter will specialise in deploying UK-based teams of technologists into corporate clients, building dedicated teams that align technically and culturally with clients’ long-term goals.

Counter is a challenger to the current consultancy and hire, train and deploy sector, offering a different approach underpinned by an efficient and scalable business model based on 100% utilisation rates for its Counter consultants.

Counter’s candidates will have completed Northcoders’ training and will be proficient in modern cloud and software solutions, including AI/ML development, data and cloud engineering. The consultancy’s robust model ensures that at the end of each engagement, clients have the option to onboard the consultants as full-time employees (‘FTEs’), at no additional cost, reinforcing skill retention and continuity.

Walton, the co-founder of the highly successful Infinity Works, the cloud and digital transformation consultancy acquired by Accenture in 2021, will be bringing his expertise to COUNTER with the aim of revolutionising consultancy technology training services with a unique, enduring approach.

He said: “I am excited to be part of the Northcoders journey. With Counter we are pioneering a different consultancy approach that changes the way in which organisations can harness tech problem solvers. Instead of transient consultants, we are embedding the best tech minds into the very fabric of businesses to not only address short-term project needs but also promote sustainable growth and innovation. The benefit for organisations is that they can trust that the knowledge and candidates that we create, will be a long-term addition to their organisation.”

Amul Batra, co-founder of Northcoders and managing director of Counter, added: ” Counter isn’t just another consultancy; we are redefining the way in which organisations solve their short and long-term problems by directly embedding our skilled consultants into client projects. These teams, who choose to work with the client, not only solve immediate technical challenges but are also potential future employees, aligning with Northcoders’ mission to provide life-changing opportunities and address the tech industry’s skill needs.”

The new Counter brand was created and developed by BGN, the Manchester-based brand-led design and digital agency.

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