The team behind one of the North East’s leading luxury lifestyle magazines is celebrating after publishing the 100th edition.
Luxe magazine was launched in 2009 by publisher Chris March and then-editor Kathryn Armstrong as a publication to “celebrate everything wonderful about the region.”
A glossy bi-monthly, Luxe is hand delivered to postcodes in the North East with an average home value in excess of £1million and is also available to purchase online.
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Designed to be “upmarket and aspirational,” Luxe was created to answer the call of the region’s business community, which the publishers concluded wanted a contemporary luxury publication it could identify with.
Each edition features a mix of news, features, reviews, fashion, beauty, food and drink, columnists and more. Since launch, it has featured many of the region’s biggest names as its cover stars, including Ant & Dec, Sarah Millican, Dave Stewart, Shola Ameobi, Sara Davies and George Clarke.
After 10 years at the helm, Armstrong departed in 2019 with Elyssia Fryer stepping up as editor, but the publication still operates under March and North East PR and marketing agency Allies Group, where March is CEO, along with sales director Debi Coldwell, who was instrumental in the magazine’s launch.
“When we launched Luxe some 16 years ago, I don’t think any of us imagined our 100th edition,” said March. “At the time, we just wanted to produce a great magazine which celebrated and championed our wonderful region.
“Now, as we mark this amazing milestone, I feel incredibly proud of the team who have worked tirelessly to get us here. We have to thank Kathryn Armstrong our founding editor – she did a sterling job and set the groundwork for everyone and everything which followed.
“It’s been a whirlwind journey, we’ve had some tremendous highs and some very hard lows, particularly around the time of the pandemic which was a real blow for our community – but we fought on and got through it and here we are today, still going strong and celebrating our 100th edition.”
To mark the milestone, the Luxe team has given the magazine a fresh new look for issue 100, which features Charlotte Reilly on the cover, as she reflects on her journey from a childhood in Teesside to film sets around the world.
The edition also revisits one of its early cover stars, Eugene McCoy and celebrates 40 years of Gateshead’s Metrocentre.
Along with the printed magazine, Luxe has built a thriving website which is updated regularly with latest launches, news and events across the region and also publishes a monthly newsletter, Luxe at Large.
