MediaCityUK-based agency UPP has launched learning platform B2B AI Playground to “help B2B marketers build AI know how and advantage.”
The new AI learning platform combines practical training, collaboration tools, a B2B prompt library and real-world workflows and experiments specifically created as a safe space for B2B marketers to learn, test and grow their AI know-how and is designed to help B2B marketers confidently adopt AI into their day-to-day work.
The platform brings together B2B specific Ai walk-throughs, prompt libraries, tool reviews, AI news updates and real B2B use cases into one central free and accessible hub. From helping marketers to create on-brand content and speeding up campaign planning, to image creation direction and advice on building agentic tools, the platform focuses on showing B2B marketers how AI can support faster workflows, sharper research and stronger creative thinking.
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“The B2B Marketing AI Playground was built to make AI feel less intimidating and more digestible for people in B2B marketing,” said Imogen Docx, AI innovation lead at Upp B2B.
“We feel here’s still a huge gap in the B2B marketing space between using LLMs for simple prompts and actually knowing how and where to apply AI in a busy B2B marketing environment without losing time you don’t have on endless AI rabbit holes.
She added: “Most people don’t need another think piece about the future of AI. They need someone to show them how to save time, improve work outputs and think AI smarter without losing the human side of marketing. That’s exactly what this platform is designed to help with.”
The launch comes at a time when many businesses are struggling to balance AI learning and experimentation with tangible commercial value and outputs. While business interest and adoption in AI continues to grow rapidly, many marketing teams still lack structured training, governance and practical examples tailored to the realities of a B2B marketing role. The B2B AI Playground aims to bridge that gap.
Key features of the platform include:
- A daily growing prompt library tailored specifically to B2B marketing tasks including research, strategy, planning, content, reporting and creative ideation.
- Step-by-step tutorials and simple video explainers covering the key LLMs helping you find the best ‘tool for the job’
- ‘AI Coach’ guidance for beginners looking to understand where to start and how to gain an AI advantage. This will include a ‘Help with your AI challenges’ live chat launching next month.
- A real time AI tool and feature update thread covering major version launches, new features, trends and developments relevant to B2B marketers.
- Downloadable resources, templates and frameworks designed to support immediate implementation, including a ready-to-deploy brand agent.
“We’ve spent months building a platform that cuts through all the digital AI noise and gives B2B marketers practical ‘hands-on’ ways to use AI in their day job. We wanted to share the knowledge we’ve built ourselves with fellow B2B marketers to help them feel more confident experimenting with AI,” said Max Clark, Upp CEO and co-founder.
“We hope the AI Playground will become the go to source for consolidated and up to date AI learning for B2B marketers looking to keep pace with tool and LLM developments in the space.”
The B2B AI Playground is free for in-house B2B marketers to access following registration.
