A power ballad and a bit of nostalgia signal Leo Burnett’s first Christmas campaign for Morrisons.
The television campaign features a choir of oven gloves taking on Starship’s Nothing’s Gonna Stop Us Now.
Set around Christmas dinner preparation, the ad also sees the return of the famous strapline: more reasons to shop at Morrisons.
“This Christmas – and every Christmas – great British food should be the star of the show and so our ad showcases Morrisons brilliant Christmas range,” said Rachel Eyre, Morrisons’ Chief Customer and Marketing Officer.
“But there’s always a lot to do when preparing the big Christmas meal and some classic 1980s power ballad encouragement is clearly in order.
“And so we’ve made the trusty oven glove the tuneful cheerleaders of the nation’s Christmas chefs and we hope they enjoy it as much as we enjoyed making it. Nothing’s gonna stop us making this Christmas the best for our customers.”
It is also setting a #GloveOke challenge to its customers, to post videos of their own oven gloves “singing a duet”.
The 60 second spot will debut during Coronation Street on Monday.