North West sports presentation specialist ADI has closed the first quarter of 2026 having delivered entertainment at 23 high-octane major international sporting events taking in golf, F1, sailing and more.
Partnering with leading organisations like SailGP, LIV Golf, A.S.O and the ABB FIA Formula E World Championship, the Preston-based digital and sports presentation experts have taken their show-stopping production values worldwide, with Perth, Mexico City and Riyadh among the headline destinations.
A new partnership with SailGP sees ADI delivering for the championship’s 11-month international run, starting with the season opening race in Perth followed by Auckland and Sydney during Q1.
At each venue, ADI delivered world-class sports presentation and creative event production to elevate the on-site atmosphere with immersive fan engagement. Activations blended local culture with global spectacle, featuring live hosts, DJ sets, roaming performers, real-time AI fan cams and interactive, fan-led games and quizzes designed to keep crowds fully engaged from first race to final result.
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Thomas Taylor, head of global sales & sports presentation at ADI, said: “We’re thrilled to be supporting such an innovative, global sport – and one we’ve long admired. Our new concepts in fan engagement and sports presentation are designed to elevate the SailGP experience for spectators worldwide, while unlocking fresh commercial opportunities for headline partners and affiliated brands.”
Meanwhile, ADI has been a key delivery partner to the ABB FIA Formula E World Championship since 2015, and provides extensive creative solutions as the all-electric series continues its rapid growth.
In the opening quarter of 2026, ADI supported races in Mexico City, Miami and Jeddah before returning to Europe for Madrid in March, delivering an expanded digital footprint at each venue.
ADI’s delivery included huge digital podium backdrops, immersive interactive zones, running orders and scripts with music curation, dynamic LED signage and content production to create a live environment that amplifies partner brands and sharpens the championship’s competitive edge in the global live sport marketplace.
Mark Kimber, Event Technology Manager at Formula E, said: “Working with ADI for so many years has always been productive. From consultation through to delivery, they’ve consistently produced an engaging presentation that resonates with fans both trackside and watching on television. They’ve strengthened our commercial proposition, ensured strong ROI for partners and supported the continued growth in the sport’s popularity and stature.”
At a slower pace, ADI has delivered live sports presentation across five of LIV Golf’s biggest global events, helping elevate the experience at one of the sport’s most talked-about tours. Following the season opener in Riyadh, the team has since brought its expertise to tournaments in Adelaide, Hong Kong, Singapore and South Africa.
At each stop, ADI has transformed the on-course atmosphere through dynamic big screen entertainment designed to amplify the drama of tournament play. Spanning three continents, the result is a more immersive environment for fans, ensuring the energy around the course matches the intensity of the competition.
ADI’s Taylor said: “Working with LIV Golf across these landmark events has been incredibly exciting. Each location brings its own character and audience, and our goal is to deliver a presentation that enhances the live atmosphere while maintaining the high-energy feel of the tour wherever it goes.”
Finally on the road, The Amaury Sport Organisation and ADI have been partners since 2018, combining their expertise to deliver live event solutions in some of the world’s most challenging environments. That experience was on full display when ADI joined forces with the Saudi Motorsport Company and A.S.O. to deliver the 48th edition of the Dakar Rally across Saudi Arabia.
Supporting one of motorsport’s toughest and most globally followed competitions, ADI deployed mobile LED display solutions, delivered sports ceremonies and activated live fan engagement across the rally’s demanding 13-stage, 8,000km route through the desert. The operation ensured that even in the most remote locations, spectators and teams could experience the drama of the race through high-impact event presentation.
Beyond the Dakar Rally, ADI’s work with A.S.O. also extended to a pair of major sporting events in France. The team simultaneously delivered live event solutions for the Harmonie Mutuelle Semi de Paris and the Paris–Nice, demonstrating ADI’s ability to support multiple high-profile events concurrently.
Meanwhile, back in the UK, ADI wrapped up another successful season of Lap of Lights at Silverstone Circuit at the beginning of the year. Throughout the festive period, the iconic Formula 1 venue was transformed into a spectacular drive-through experience, featuring 12 large-scale creative installations, more than 10,000 light fixtures, 35 lasers and 7,340 LED panels that illuminated the circuit in a Christmas celebration for thousands of visitors.
Beyond the festive show, other high-profile Q1 events including the Baller League Final Four, the YONEX All England Open Badminton Championships, the British National Track Championships, the Saracens Showdown, the Cheltenham Festival, the Netball Super Cup and the launch of the Netball Super League all highlighted ADI’s ability to deliver engaging live event presentation across a packed three-month schedule. Next up, summer, which is a notoriously quiet time for sporting events, particularly in World Cup and Olympic years.
