Beccy Irving, former head of brand for CarFinance 247, has joined MediaCityUK agency Upp B2B as client services director.
Irving joins the team with a focus to build a client service delivery team to support the agency’s plans for ambitious growth over the next three years.
She will also be responsible for ensuring that Upp leads the way in delivering a client service experience which adds meaningful business value.
Irving has also previously worked at Bird, Amaze, The Chase and True North.
“I’ve joined Upp at an exciting time with five new client wins from five pitches since I arrived in January,” she said.
“I’ve inherited a really talented client services team who are all focused on building great client relationships and delivering quality work.”
Michael Clark, managing director at Upp B2B, added: “Beccy is a key addition to our senior team, and the perfect fit for the agency in terms of our brand focus.”
Upp, formed in 2016 after a merger between Marketecture and Clock Creative, also works with the likes of DHL Supply Chain, Travis Perkins, Elsevier, London Business School and CHEP.