McCann Manchester has recruited a new Head of Digital Media, as well as naming joint Heads of McCann Live.
The move comes as it seeks to build on its digital offering for clients including Aldi UK, Microsoft and Beaverbrooks.
Carl Lawrence [pictured] has been named as its new Head of Digital Media. Joining from Ear To The Ground, where he was Head of Digital & Social, he has 15 years of global digital experience. He’s previously been Global Digital Director at OMD EMEA and Digital Director at dentsu.
At UM Manchester, he’ll be responsible for leading digital transformation for clients with integrated marcomms solutions.
“Carl is joining us with a great pedigree in leading digital transformation for clients. We have a growing client base seeking greater emphasis on data driven, addressable solutions and Carl is an exciting and brilliant addition to our team using data to power client performance and create meaningful sustainable growth,” said Sharon Palmer, Managing Director of UM.
The agency has also promoted Luke Taylor and Calum Macdonald–Ball to joint Heads of McCann LIVE in Manchester. LIVE offers strategic and creative social capabilities and was launched out of Manchester in 2018.
One of its most successful recent work was the award-winning #FreeCuthbert viral campaign for Aldi.
“Luke and Calum have played key roles in the growth of the department over the last 18 months,” said Karen Buchanan, CEO at McCann Manchester.
“LIVE is one of our fastest growing capabilities within the agency and I am looking forward to seeing it scale up further over the next 12 months as we continue to deliver brilliant creative social strategies for our partners.”