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McCann Enterprise appoints new creative chief

Brad Reilly

McCann Enterprise, the corporate and B2B agency within McCann WorldGroup, has announced the promotion of Brad Reilly to chief creative officer.

Laurence Thomson, chief creative officer, McCann UK, said, “Brad is an all-conquering force. He’s built an excellent team, injected passion, smarts & energy into the business and it’s great to see the outstanding results he’s now delivering for McCann Enterprise.”

Reilly joined McCann from BBDO South Africa, where he was executive creative director, having worked on the likes of Google, Virgin, Diageo, Mercedes-Benz, Visa, Mars and PepsiCo. Prior to that he founded a creative consultancy, building creative teams from traditional and non-traditional sources to deliver assignments from the likes of ABInbev, Diageo, the BBC and Virgin Mobile. He also led the multi-agency model for Coca-Cola’s FIFA World Cup South Africa 2010 sponsorship, the largest ever sponsorship of its kind in Africa, delivering against all brand communications over an 18-month period.

Reilly has been recognized by every major award show in the industry, the highlights of which include 2 Cannes Grand Prix, 9 Loerie Grand Prix, D&AD Yellow Pencils, One Show, Clios, LIAs, Webbys and the Young Guns Chairman’s Award (when he was young). He has served on the juries of numerous festivals around the world.

Stephen Meade, CEO McCann Enterprise, commented: “Brad has been instrumental in evolving and strengthening our creative department, recruiting first class talent to the agency, and helping transform the agency’s creative output. His is a true leader and this is such a well-deserved promotion.”

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